Film Marketing into the Twenty-First Century
Film Marketing into the Twenty-First Century examines the role of marketing in the film industry during a period of transition. With a focus on modern film promotion and the evolving media landscape, it offers a relevant starting point for students and readers interested in cinema and entertainment business.
About This Book
Film Marketing into the Twenty-First Century focuses on the relationship between film and marketing in the modern era.
The title places particular emphasis on the transition into the twenty-first century and the changing context of film promotion.
This book may interest readers studying cinema, media industries, marketing, and the business of film.
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