Consumerology: The Truth about Consumers and the Psychology of Shopping
Consumerology explores the truth about consumers and the psychology of shopping. Philip Graves examines the forces behind purchasing decisions, making this a focused read for anyone interested in consumer behavior, marketing, business, or the everyday choices people make when they buy.
About This Book
Consumerology explores the relationship between consumers and the marketplace.
It focuses on the psychology of shopping and the factors that influence purchasing decisions.
Philip Graves presents a consumer-centered perspective on buying behavior.
The book is suited to readers interested in business, marketing, and everyday consumer choices.
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