50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy
50 Business Classics provides an accessible shortcut to important ideas in innovation, management, and strategy. Tom Butler-Bowdon’s guide is suited to readers seeking a broad introduction to business thinking and a convenient way to explore key concepts across these essential areas.
About This Book
50 Business Classics offers a shortcut to important ideas in business, with a focus on innovation, management, and strategy.
The book is designed for readers who want a broad introduction to influential business thinking in an accessible format.
It can serve as a practical starting point for exploring major concepts across several core areas of business.
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