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Strategic Marketing Management

by Syed Akhter, Barney Pacheco

Business Marketing strategy

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This book introduces essential principles of strategic marketing management for planning, analysis, and competitive decision-making in business.

ISBN-13 9781891002663 ASIN 189100266X Views 26 Publisher SAGE Publications, Inc Year 2020 Edition Fourth Format Paperback Product Group Book Pages 286 Adult No Created May 18, 2026 Updated September 08, 2026

About This Book

Strategic Marketing Management presents core concepts for planning and executing marketing strategies.

The text covers market analysis, competitive positioning, and strategic decision-making frameworks.

Readers gain practical insights into aligning marketing activities with overall business objectives.

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I will be using this book for:

Strategic Marketing Management

About This Book

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