What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand
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What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand

by Bruce M Mckinnon

Business Marketing Branding
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Learn how to define your brand's core message and leverage it to support business growth with practical guidance.

ISBN-13 9781912863235 ASIN 1912863235 Views 25 Publisher Grace and Down Publishing Year 2023 Format Paperback Product Group Book Pages 200 Adult No Created May 10, 2026 Updated September 29, 2026
About This Book

This book provides guidance on identifying and articulating a brand's central message.

It focuses on strategies for using that message to support business growth.

Readers can expect clear steps for defining their brand's point of view.

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I will be using this book for: