Content Everywhere: Strategy and Structure For Future-Ready Content
Content Everywhere examines the strategy and structure behind content built for an evolving digital landscape. Sara Wachter-Boettcher focuses on adaptable approaches to planning, organizing, and managing content across platforms, making this a useful resource for professionals seeking more sustainable and future-ready content practices.
About This Book
Content Everywhere explores how to create content strategies designed for a changing digital environment.
The book focuses on the relationship between content strategy and structure, emphasizing approaches that can support multiple platforms and formats.
It offers a framework for thinking about content as an adaptable, ongoing organizational practice.
Readers interested in future-ready publishing, digital communication, and sustainable content planning will find a focused introduction to the subject.
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