Customer Experience Management: How to Design, Integrate, Measure and Lead
by Nihat Tavsan Ph.D, Can Erdem Ph.D
Customer Experience Management offers a complete framework for designing, integrating, measuring, and leading customer-focused strategies. Authored by experts Nihat Tavsan Ph.D. and Can Erdem Ph.D., it equips business professionals with actionable insights to enhance satisfaction and drive loyalty in competitive markets.
About This Book
This book provides a structured approach to customer experience management, focusing on essential strategies for modern businesses.
Authors Nihat Tavsan Ph.D. and Can Erdem Ph.D. outline methods to design effective customer interactions that align with organizational goals.
Readers will discover techniques for integrating customer experience into core operations, ensuring seamless delivery across touchpoints.
The text emphasizes practical ways to measure the impact of these efforts, using metrics that reflect true customer satisfaction.
Finally, it guides leaders on how to champion customer-centric cultures within their teams and organizations.
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