Fundamentals of Sport Marketing
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Fundamentals of Sport Marketing

by David K. Stotlar, Brenda G. Pitts

Business Sports
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Fundamentals of Sport Marketing introduces readers to the essential subject of marketing within the sports context. Written by David K. Stotlar and Brenda G. Pitts, this focused guide offers a foundation for students, professionals, and anyone seeking an introduction to sport marketing.

About This Book

Fundamentals of Sport Marketing provides an introduction to the core subject of sport marketing.

Written by David K. Stotlar and Brenda G. Pitts, the book focuses on foundational concepts within this specialized area of marketing.

Its subject makes it suitable for readers seeking a structured starting point for studying sport marketing.

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I will be using this book for:
2 total votes