Strategic Marketing Management

by Alexander Chernev

Business Marketing strategy

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Strategic Marketing Management offers essential frameworks and principles for effective marketing strategy and competitive decision-making.

ISBN-13 9781936572151 ASIN 193657215X Views 102 Publisher Cerebellum Press Year 2012 Edition 7th Format Paperback Product Group Book Pages 254 Created May 18, 2026 Updated September 08, 2026

About This Book

Strategic Marketing Management provides an overview of core marketing principles and frameworks.

The book focuses on strategic decision-making in competitive markets.

It is presented as a used book in good condition.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

2 total votes