Strategic Marketing Management, 11th Edition
Strategic Marketing Management, 11th Edition delivers core marketing concepts and strategic frameworks for business students and professionals seeking practical guidance.
About This Book
Strategic Marketing Management, 11th Edition provides essential concepts and frameworks for understanding marketing strategy.
The book covers key topics relevant to marketing planning and decision-making in contemporary business environments.
Designed for both students and practitioners, it offers structured approaches to analyzing markets and developing strategies.
Readers gain foundational knowledge applicable across various industries and organizational contexts.
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