Marketing Management - Theory and Practice, 2nd Edition
Marketing Management - Theory and Practice, 2nd Edition provides a concise resource for exploring marketing management through theory and application. Written by Alexander Chernev, it is suited to students, educators, and professionals seeking a structured foundation in the principles and practice of marketing.
About This Book
Marketing Management - Theory and Practice, 2nd Edition presents a focused examination of marketing management from both theoretical and practical perspectives.
Written by Alexander Chernev, the book is designed for readers seeking to study or strengthen their understanding of marketing management.
Its second-edition format makes it a useful reference for coursework, independent learning, and professional development in marketing.
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