Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
by Rahel Anne Bailie, Noz Urbina
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits examines the relationship between organizational goals, brand identity, and the value content delivers. Written by Rahel Anne Bailie and Noz Urbina, it offers a focused introduction to thinking about content as part of a connected business and communication strategy.
About This Book
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits explores how content can align organizational priorities with brand direction.
Rahel Anne Bailie and Noz Urbina present content strategy as a bridge between business objectives and the benefits content provides.
The book is suited to readers seeking a broad understanding of how business, brand, and content work together.
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