Developing Successful Sport Sponsorship Plans
by David K. Stotlar, Mark S Nagel
Developing Successful Sport Sponsorship Plans offers a focused introduction to the strategic planning of sponsorship in the sports industry. Written for students, professionals, and readers interested in sport management, it explores the business and marketing considerations involved in creating organized, effective sponsorship plans.
About This Book
Developing Successful Sport Sponsorship Plans focuses on the process of creating effective sponsorship plans within the sports industry.
The book presents sport sponsorship as a business and marketing activity requiring thoughtful planning and organization.
It is intended for readers seeking a structured introduction to sponsorship planning and its role in sport management.
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