SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)
by Jochen Wirtz, Christopher Lovelock
Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz and Christopher Lovelock offers a thorough examination of service management principles. It covers the interplay of human resources, technological tools, and strategic planning to enhance service quality and customer satisfaction in various industries.
About This Book
This eighth edition of Services Marketing delves into the core elements that define effective service delivery. It emphasizes the roles of people, technology, and strategy in creating value for customers.
The book provides a structured approach to understanding service operations and customer interactions. Readers gain insights into integrating human elements with technological advancements.
Strategic frameworks are highlighted to help organizations navigate the complexities of service environments. The content is designed for both practitioners and students seeking practical knowledge.
Updates in this edition reflect evolving trends in the service sector, ensuring relevance in today's dynamic marketplace.
Reviews
No reviews yet. Be the first to review this book!