Digital You: Real Personal Branding in the Virtual Age
Digital You: Real Personal Branding in the Virtual Age examines how personal branding translates to an increasingly virtual professional world. William Arruda focuses on developing an authentic, consistent digital presence for readers who want to understand how identity and reputation can be communicated online.
About This Book
Digital You: Real Personal Branding in the Virtual Age focuses on personal branding in a digitally connected world.
The book examines the relationship between personal identity and online professional presence.
It is intended for readers interested in presenting themselves clearly and consistently across virtual spaces.
William Arruda addresses the practical importance of building an authentic digital identity.
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