The Kotler Legacy: Wisdom from the Father of Modern Marketing
A concise tribute to Philip Kotler, celebrating his foundational contributions and enduring influence on modern marketing.
About This Book
This book honors Philip Kotler, widely recognized as the father of modern marketing.
It gathers key insights and reflections drawn from his extensive career and contributions to the field.
Readers will find a concise overview of Kotler's foundational ideas and their lasting impact on marketing practice.
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