Influence et manipulation, 3e édition - La psychologie de la persuasion
Influence et manipulation, in its third edition, explores the psychology of persuasion through Robert B. Cialdini's expert analysis. It reveals the core principles that govern how influence operates in daily life, from sales to social dynamics, empowering readers to navigate manipulative tactics with awareness and insight.
About This Book
Influence et manipulation delves into the fundamental mechanisms of persuasion, drawing on psychological research to explain how people are influenced in everyday interactions.
The book examines key principles that drive compliance and behavior, offering insights applicable to personal and professional contexts.
This third edition updates classic concepts with contemporary examples, enhancing understanding of manipulation tactics in modern society.
Readers gain practical knowledge to recognize and counter persuasive strategies effectively.
Reviews
No reviews yet. Be the first to review this book!