MARKETING DIGITAL 5E
by Dave Chaffey, Fiona Ellis-Chadwick
MARKETING DIGITAL 5E offers a clear foundation in digital marketing for students and business readers. Dave Chaffey and Fiona Ellis-Chadwick present an accessible guide to the concepts, practices, channels, and decision-making involved in marketing within an increasingly digital environment.
About This Book
MARKETING DIGITAL 5E introduces the principles and practice of digital marketing for students and business readers.
Written by Dave Chaffey and Fiona Ellis-Chadwick, the book provides a structured foundation for understanding marketing in digital contexts.
It is designed to support learning about digital marketing concepts, activities, and decision-making.
This fifth edition is suitable for readers seeking an accessible textbook on the role of digital channels and technologies in modern marketing.
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