Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit
by Mauritz Börjeson, Andreas Pettersson
Moving from Practice towards Science explores how to define and establish a go-to-market model that can help transform potential into profit. Mauritz Börjeson and Andreas Pettersson present a business-focused perspective on moving beyond established practice toward a more structured and science-oriented approach.
About This Book
Moving from Practice towards Science examines the transition from established practice to a more structured go-to-market approach.
The book focuses on defining a go-to-market model and setting it up to turn potential into profit.
It is intended for readers interested in business, marketing, and the development of systematic commercial models.
Reviews
No reviews yet. Be the first to review this book!