Stratégies communicationnelles dans la conquête d'un marché bancaire: Cas de la Trust Merchant Bank S.A. (T.M.B. S.A.) à Lubumbashi (French Edition)
by Joseph Jeff Ntumba Tshimanga
A focused study on the communication strategies used by Trust Merchant Bank S.A. to grow its presence in the Lubumbashi banking market.
About This Book
This study examines the communication strategies employed by Trust Merchant Bank S.A. in its efforts to capture market share in Lubumbashi.
The research focuses on the bank's approach to reaching and engaging customers within the competitive banking sector.
Insights are drawn from the specific case of T.M.B. S.A. and its operational context in the Democratic Republic of Congo.
Reviews
No reviews yet. Be the first to review this book!