Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRM-savvy Banks
by Kallol Das
This insightful book delves into relationship marketing and CRM strategies employed by India's leading retail banks. Drawing from the successes of top CRM-savvy institutions, it offers valuable lessons on enhancing customer loyalty and operational efficiency in the banking sector. Ideal for professionals seeking practical guidance in modern banking practices.
About This Book
Relationship marketing and CRM play crucial roles in the Indian retail banking sector, focusing on building long-term customer relationships through targeted strategies.
The book examines practices adopted by India's best CRM-savvy banks, highlighting effective implementation in a competitive market.
Key lessons are drawn from real-world applications, offering insights into integrating technology and customer-centric approaches.
Authored by Kallol Das, it provides a comprehensive look at how these banks achieve superior performance in customer retention and satisfaction.
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