ATTRACTIVITE PERÇUE ET PROPENSION A REPONDRE AUX PROMOTIONS: Une application en Vente à Distance (Omn.Univ.Europ.) (French Edition)
This French-language study explores perceived attractiveness and consumers’ propensity to respond to promotional offers, with an application to distance selling. It provides a focused examination of marketing and consumer behavior for readers interested in promotional response and remote commerce.
About This Book
This French-language academic work examines perceived attractiveness and the propensity to respond to promotional offers.
It applies these themes to the context of distance selling.
The book offers a focused perspective for readers interested in marketing, consumer behavior, and promotional effectiveness.
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