Avaliação dos traços de personalidade de uma marca: Caraterísticas vs. Repetição de compra (Portuguese Edition)
by Nii Yeboah Norton Nortey, Joseph T Tetteh Quaynor
This study investigates how brand personality traits shape consumer behavior and influence repeat purchase decisions in marketing contexts.
About This Book
This book examines the relationship between brand personality traits and consumer purchasing patterns.
It analyzes how specific brand characteristics affect customer loyalty and repeat purchase behavior.
The study provides insights into marketing strategies that leverage personality traits to enhance consumer engagement.
Readers will understand the role of brand perception in driving long-term purchasing decisions.
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