直播电商：理论与实务
An introductory resource on live-stream e-commerce, combining theoretical discussion with practical orientation. It offers readers a foundation for understanding this evolving business format and is suitable for students, practitioners, and anyone interested in contemporary e-commerce.
About This Book
本书围绕直播电商展开，内容兼顾理论与实务两个方面。
书名所体现的主题包括直播电商的基本概念、商业逻辑与实践应用。
本书适合对直播电商、电子商务及相关业务实践感兴趣的读者阅读。
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