Introduction to Programmatic Advertising
Introduction to Programmatic Advertising by Dominik Kosorin serves as an essential primer on automated digital ad buying and selling. It explores core principles, real-time bidding, and data-driven strategies, making it perfect for newcomers to the advertising industry. Gain insights into how programmatic technology revolutionizes media efficiency and audience targeting.
About This Book
Introduction to Programmatic Advertising offers a foundational overview of the key concepts in automated digital advertising. Written by Dominik Kosorin, it provides readers with an accessible entry point into this dynamic field.
The book covers the basics of how programmatic systems work, including real-time bidding and data-driven targeting. It aims to equip beginners with the knowledge needed to understand modern advertising technologies.
Through clear explanations, the text demystifies the processes behind programmatic ad exchanges and their role in efficient media buying. Ideal for students, marketers, and professionals seeking to grasp the fundamentals.
This introduction highlights the evolution of advertising from traditional to programmatic methods, emphasizing efficiency and precision in reaching audiences.
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