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Marketing Management [Paperback]

by Dawn Iacobucci

Business Marketing

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An accessible introduction to marketing management concepts and strategies for students and business professionals.

ISBN-13 9788131532485 ASIN 8131532488 Views 81 Publisher Cengage India Year 2015 Edition First Edition Format Paperback Product Group Book Pages 370 Created March 18, 2026 Updated August 13, 2026

About This Book

Marketing Management provides foundational knowledge on marketing principles and their application in business contexts.

The text covers essential topics relevant to marketing strategy and decision-making.

It is designed for use in academic and professional settings.

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I will be using this book for:

Marketing Management [Paperback]

About This Book

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I will be using this book for: