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MKTG

by Carl Mcdaniel, Charles Lamb, Joe Hair

Marketing business textbook College Textbook

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MKTG is a marketing-focused book by Carl Mcdaniel, Charles Lamb, and Joe Hair. With its direct title and business-oriented subject, it may suit students, professionals, and general readers looking for an introduction or reference in the field of marketing.

ISBN-13 9788214516968 ASIN 821451696X Views 8 Publisher Cengage Learning Year 2027 Edition 15 Format Paperback Product Group Book Created September 02, 2026 Updated September 08, 2026

About This Book

MKTG is a book centered on marketing.

The title is authored by Carl Mcdaniel, Charles Lamb, and Joe Hair.

Its concise title makes it suitable for readers seeking marketing-related material.

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I will be using this book for:

MKTG

About This Book

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I will be using this book for: