Neuromarketing: como a neurociência aliada ao design pode aumentar o engajamento e a influência sobre os consumidores
This book explores how neuroscience combined with design can boost consumer engagement and marketing influence using brain-based strategies.
About This Book
Neuromarketing examines the intersection of neuroscience and marketing strategies.
The book discusses how design elements can affect consumer behavior and decision-making.
It provides insights into using brain science to improve marketing effectiveness.
Readers will learn general principles for increasing engagement through informed design choices.
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