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Marketing Management, 4th ed

by Russ Winer And Ravi Dhar

Business Marketing

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Marketing Management, 4th ed delivers core marketing principles and strategic frameworks for business students and professionals seeking practical marketing knowledge.

ISBN-13 9789332543140 ASIN 9332543143 Views 106 Publisher Dorling Kindesley Pearson Education Year 2015 Edition 4th Format Paperback Product Group Book Created March 30, 2026 Updated September 13, 2026

About This Book

Marketing Management, 4th ed provides foundational knowledge in marketing concepts and practices.

The text covers essential topics relevant to marketing professionals and students.

Authors Russ Winer and Ravi Dhar present established marketing frameworks and approaches.

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I will be using this book for:

Marketing Management, 4th ed

About This Book

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I will be using this book for: