Marketing Management,Fifteenth edition
by Philip Kotler Kevin Lane Keller
Marketing Management, Fifteenth Edition, offers a current foundation in marketing theory and practice for undergraduate and graduate students. Bundled with 23 contemporary Indian and Asian cases, its companion casebook helps MBA and PGDBM learners explore how marketing principles are applied in regional business contexts.
About This Book
Marketing Management, Fifteenth Edition, is designed for undergraduate and graduate courses in marketing management.
The text presents current marketing theory and practice, helping students understand the changing world of marketing and build a strong foundation in the field.
This edition is bundled with Marketing Management: Indian Cases, a companion casebook focused on marketing concepts in the Indian context.
The casebook includes 23 contemporary cases examining marketing principles and theories as applied by companies in India and Asia.
The companion material is intended to support students pursuing MBA and PGDBM courses.
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