Framework For Marketing Management
Framework For Marketing Management offers a structured introduction to the principles and practice of marketing management. It is designed to help readers organize essential marketing concepts, understand managerial responsibilities, and develop a clearer foundation for studying and applying marketing in business contexts.
About This Book
Framework For Marketing Management presents a structured approach to the study of marketing management.
The book is intended to support learners and readers seeking to understand fundamental marketing concepts and managerial decision-making.
Its framework-based presentation can serve as a reference for organizing marketing knowledge and examining how marketing is managed in practice.
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