Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy

by Motherbaugh & Mookerjee Hawkins

Business Education Marketing Consumer Behavior
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Consumer Behavior: Building Marketing Strategy connects the study of consumers with the development of marketing strategy. Designed for readers seeking a focused introduction to the relationship between consumer insights and marketing decisions, this book offers a foundation for understanding how consumer behavior informs marketing practice.

ISBN-13 9789351344797 ASIN 9351344797 Views 45 Publisher Mc Graw Hill India Year 2014 Edition 12 Format Paperback Product Group Book Pages 750 Created July 11, 2026 Updated October 14, 2026
About This Book

Consumer Behavior: Building Marketing Strategy examines consumer behavior in relation to marketing strategy.

The book presents consumer understanding as an important foundation for making informed marketing decisions.

It is suited to readers studying or reviewing the connection between consumer behavior and marketing practice.

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I will be using this book for: