Global Marketing
by Keegan
Global Marketing introduces the subject of marketing in an international context. Designed as an educational resource, it offers readers a foundation for exploring how marketing extends across national boundaries and supports study in business, marketing, and international commerce.
About This Book
Global Marketing is a business and marketing text focused on the international dimensions of marketing.
The book provides an educational foundation for understanding marketing beyond a single domestic market.
Its subject matter is relevant to students and readers seeking an introduction to global marketing concepts.
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