Pearson Marketing Management 16/E
by Kevin Keller,Alexander Chernev,Philip Kotler,Jagdish N. Sheth
Pearson Marketing Management 16/E offers a structured introduction to the principles and practices of marketing management. Written by Kevin Keller, Alexander Chernev, Philip Kotler, and Jagdish N. Sheth, it serves students and professionals seeking a clear foundation in planning, developing, and managing marketing activities.
About This Book
Pearson Marketing Management 16/E presents a focused study of marketing management for learners and professionals.
The book addresses the principles and practices involved in planning, developing, and managing marketing activities.
With contributions from Kevin Keller, Alexander Chernev, Philip Kotler, and Jagdish N. Sheth, this edition supports the study of marketing as a business discipline.
It is suited to academic coursework and readers seeking a structured foundation in marketing management.
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