I will be using this book for:

international marketing, 18th edition

by Philip R. Cateora, Mary C Gilly, R. Bruce Money, John L. Graham

Marketing business textbook International Business

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

International Marketing, 18th Edition provides a structured introduction to marketing across national borders. Authored by Philip R. Cateora, Mary C. Gilly, R. Bruce Money, and John L. Graham, it serves as a practical academic resource for students and readers exploring global business and marketing.

ISBN-13 9789389538243 ASIN 9389538246 Views 17 Publisher McGraw-Hill India Year 2019 Format Paperback Product Group Book Created September 06, 2026 Updated September 11, 2026

About This Book

International Marketing, 18th Edition is an academic work focused on marketing in an international context.

Written by Philip R. Cateora, Mary C. Gilly, R. Bruce Money, and John L. Graham, the book presents a structured resource for readers studying global marketing.

This edition is suitable for educational settings and for readers seeking a broad foundation in international marketing.

Reviews

No reviews yet. Be the first to review this book!

I will be using this book for:

international marketing, 18th edition

About This Book

Reviews

Write a Review

I will be using this book for: