Consumer Behavior, Buying, Having, and Being
by Amy Solomon
Consumer Behavior, Buying, Having, and Being provides an introduction to the study of consumers through the perspectives of buying, having, and being. It is suited to readers exploring consumer behavior, marketing, and the broader relationship between people and consumption.
About This Book
Consumer Behavior, Buying, Having, and Being examines the subject of consumer behavior through the related concepts identified in its title.
The book focuses on how buying, having, and being connect within the study of consumers and consumption.
It offers an accessible starting point for readers interested in consumer-focused business and marketing topics.
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