The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business
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The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business

by Juho Makkonen, Cristóbal Gracia, Janne Koivistoinen

Business Technology
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The Lean Marketplace offers a practical introduction to building a successful online marketplace business. Drawing on lean principles, the book explores the considerations involved in creating, developing, and growing a marketplace, making it a useful resource for entrepreneurs and readers interested in online business.

About This Book

The Lean Marketplace is a practical business guide for building an online marketplace.

It focuses on lean principles as they relate to developing and growing marketplace businesses.

The book addresses the distinctive nature of online marketplaces and the practical considerations involved in creating a successful venture.

Written by Juho Makkonen, Cristóbal Gracia, and Janne Koivistoinen, it is intended for readers exploring marketplace entrepreneurship.

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I will be using this book for: