Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services
by Brett King
Bank 2.0 explores how customer expectations and technological change are transforming financial services. Brett King offers a forward-looking examination of banking’s evolution, making this book relevant to readers interested in finance, business strategy, innovation, and the digital future of customer-facing industries.
About This Book
Bank 2.0 explores the changing relationship between customers, technology, and financial services.
The book focuses on how evolving customer behavior may influence the way banking is designed and delivered.
It presents a forward-looking discussion of technology’s role in the future of banking and financial services.
Written by Brett King, this title is suited to readers interested in business, finance, innovation, and digital transformation.
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