Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
by Neil Rackham, John Devincentis
A practical guide to redefining sales strategies and creating lasting customer value in today's competitive marketplace.
About This Book
This book examines how traditional sales methods must evolve to meet changing customer expectations.
It explores the shift from product-focused selling to value-driven strategies.
Readers will learn frameworks for creating and capturing customer value in competitive markets.
The content emphasizes redefining the sales role to align with modern business needs.
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