Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
by Noel Capon
A practical handbook offering structured guidance on managing key accounts as vital strategic assets to drive long-term business success.
About This Book
This handbook provides a structured approach to key account management and planning.
It focuses on treating key accounts as critical strategic assets within a company.
The content covers essential principles for managing important customer relationships effectively.
Readers gain insights into planning processes that support sustained business development.
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