CustomerCentric Selling, Second Edition
by Michael T. Bosworth, John R. Holland, Frank Visgatis
This edition provides a customer-focused framework for sales professionals seeking to improve alignment with buyer needs and drive better results.
About This Book
CustomerCentric Selling, Second Edition presents a structured approach to sales that focuses on understanding and addressing customer requirements.
The book outlines methods for aligning sales conversations with buyer priorities to improve outcomes.
Readers will find guidance on adapting traditional sales techniques to a customer-driven model.
The content emphasizes practical frameworks that sales professionals can apply in real-world situations.
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