The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja
A strategic sales system used by leading companies to navigate complex deals, identify decision makers, and build lasting client partnerships through structured relationship selling.
About This Book
The New Strategic Selling presents a structured approach to complex sales developed through extensive field research.
It focuses on understanding buyer motivations and aligning solutions with organizational decision processes.
The methodology emphasizes relationship building over transactional selling techniques.
Readers learn to identify key players, map buying influences, and manage multi-stakeholder sales cycles.
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