You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall
by Colin Ellard
Colin Ellard's 'You Are Here' uncovers the mysteries of human navigation, contrasting our ability to reach the moon with the common experience of getting lost in malls. Drawing on psychology and neuroscience, the book reveals how our brains process space, offering insights into the evolutionary and modern factors shaping our sense of direction in everyday environments.
About This Book
In 'You Are Here,' Colin Ellard examines the intriguing contrasts in human spatial awareness. While humanity has achieved remarkable feats like landing on the moon, many people struggle with orientation in familiar environments such as shopping malls.
The book explores the cognitive and perceptual mechanisms that govern how we navigate the world. Ellard draws on research in psychology and neuroscience to explain these phenomena.
Through engaging examples, the author highlights the evolutionary roots of our navigation abilities and the modern challenges that confound them. This work offers insights into improving everyday spatial skills.
Readers will gain a deeper understanding of why certain environments disorient us and how design influences our sense of place.
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