BRAND sense: Sensory Secrets Behind the Stuff We Buy
BRAND sense explores the sensory dimensions of branding and consumer behavior. Martin Lindstrom considers how the senses influence perceptions, preferences, and purchasing decisions, offering readers an accessible introduction to the hidden signals that connect products, brands, and the people who buy them.
About This Book
BRAND sense examines the relationship between sensory experience and the way people respond to brands.
Martin Lindstrom explores how sight, sound, smell, taste, and touch can influence perceptions of products and purchasing decisions.
The book offers a consumer-focused perspective on the sensory signals that help shape brand recognition and preference.
It is suited to readers interested in marketing, branding, advertising, and the psychology of consumer choice.
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