Beyond the Core: Expand Your Market Without Abandoning Your Roots
by Chris Zook
Strategic guide for sustainable growth through market expansion while maintaining core business strengths and customer focus.
About This Book
Beyond the Core examines how organizations can identify and pursue new growth opportunities without losing focus on their established market position.
The book provides frameworks for evaluating potential expansion areas and balancing innovation with core business stability.
It emphasizes disciplined approaches to market expansion that leverage existing capabilities and customer relationships.
Readers will find guidance on assessing risks and rewards associated with moving into adjacent markets or new product categories.
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