How to Measure Anything: Finding the Value of 'Intangibles' in Business
How to Measure Anything examines how businesses can evaluate factors often considered impossible to quantify. Douglas W. Hubbard offers a practical, measurement-focused perspective for turning uncertainty and intangible concerns into clearer information that can support analysis, comparison, and more informed decisions.
About This Book
How to Measure Anything explores ways to assess business factors that may initially seem too uncertain, subjective, or intangible to quantify.
Douglas W. Hubbard presents measurement as a practical tool for improving business analysis and decision-making.
The book is aimed at readers who want to replace vague judgments with clearer estimates, structured thinking, and useful evidence.
Its focus is on finding actionable value in measurement, even when information is incomplete or difficult to express numerically.
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