Major Account Sales Strategy (PB)
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Major Account Sales Strategy (PB)

by Neil Rackham

Business
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A strategic guide to winning major accounts through proven sales methodologies and customer-focused planning.

ISBN-13 9780071708401 ASIN B006B7LP9G Views 174 Publisher McGraw Hill Year 1989 Edition 1 Format Kindle Edition Product Group Digital Ebook Purchas Pages 236 Created February 17, 2026 Updated September 28, 2026
About This Book

This book presents a structured approach to managing large-scale sales opportunities.

It focuses on understanding customer needs and aligning sales strategies accordingly.

Readers will learn frameworks for planning and executing complex sales processes.

The content emphasizes practical techniques for improving sales performance in major accounts.

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