Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert D. Hisrich, Claudine Kearney
Corporate Entrepreneurship examines how established organizations can cultivate an entrepreneurial spirit throughout the company. Robert D. Hisrich and Claudine Kearney provide guidance for understanding corporate entrepreneurship, encouraging innovation, and supporting opportunity-oriented thinking across an organization. A useful resource for business readers focused on entrepreneurship, management, and organizational growth.
About This Book
Corporate entrepreneurship explores how organizations can develop and sustain an entrepreneurial spirit throughout the company.
Robert D. Hisrich and Claudine Kearney examine the role of entrepreneurship within established businesses.
The book offers a framework for understanding how companies can encourage innovation and entrepreneurial thinking across their operations.
It is intended for readers interested in strengthening organizational entrepreneurship and creating a more opportunity-focused business environment.
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