Priceless: the myth of fair value (and how to take advantage of it)
Priceless challenges the assumption that value is fixed or purely objective. William Poundstone examines how people perceive prices, make judgments, and respond to comparisons, offering readers a broader understanding of value and practical insight into how pricing perceptions can be recognized and used.
About This Book
Priceless examines the idea of fair value and the assumptions people make about what things should cost.
William Poundstone explores how perceptions of price can influence judgment and decision-making.
The book offers a practical perspective on recognizing the forces that shape value.
It is suited to readers interested in business, economics, pricing, and human behavior.
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