Essentials of Strategic Management
This book introduces essential strategic management concepts, frameworks, and processes for analyzing business environments and making informed strategic decisions.
About This Book
Essentials of Strategic Management presents core principles and analytical tools used in strategic planning.
The text covers environmental scanning, strategy formulation, implementation, and evaluation processes.
Readers learn how organizations align resources with external opportunities and threats.
Case examples illustrate how companies apply strategic management techniques in competitive markets.
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